Step 1

Preliminary Analysis

Durham ensures your success by applying 40 years of nationwide church media buying expertise to carefully research your market.

• Determine best media choices
• Provide a comprehensive analysis FREE

Step 2

Initial Review

Durham recommends several steps important to making the right Perceptions decision for your church, including;

• Meet with your leadership group
• Review the audio sample CD provided by Durham
• Discuss the investment
• Confirm our 25-year track record by calling churches of various sizes across the USA currently using Perceptions

Step 3

Investment Planning

Investment Planning Durham recommends fund raising options and can assist with face-to-face presentations for your group to enhance:

• Special giving
• Endowments
• Budgets for Outreach

Step 4

Church Media Placement

Durham negotiates annual rates with selected local radio stations and recommends an optimum start date. We place church media buys for you, using our unique formula ensuring cost-effectiveness.

Step 5

Production

Durham takes care of all scheduling, including FREE production time. And provides scripts that are:

• Current
• Written especially for local radio
• Carefully crafted and proven to reach the unchurched.
• Easy for the Senior Pastor to record in just one-hour each month

Step 6

Listener Response

Requests for copies of scripts from listeners will provide your staff with opportunities to provide meaningful information on the church and more direct follow-up contact.

Step 7

Completing the Connection

After your church's first year, take advantage of additional opportunities.

Gift edition books published bi-annually. Titled ­ A Collection of Favorite Perceptions by (Senior Pastor).

Senior Pastor's name featured on the cover and the spine.

First three pages written by Senior Pastor will dedicate the book and accommodate personal notes and discretionary information as desired.

Free radio interviews

• Free Public Service radio spots
• Additional funding for radio ministry
• Perceptions CD for your membership's packet.